A deep dive into the mind of the founder and chief creative behind the organic beauty brand, 100% Pure, reveals a visionary leader dedicated to ethical beauty and sustainability. From humble beginnings, with a passion for pure and natural products, Susie Wang has steered the brand to international success with a commitment to quality and integrity.
Susie’s journey began with a personal quest to find skincare and beauty products that were not only effective but also safe and free from harmful chemicals. Dissatisfied with the options on the market, she decided to take matters into her own hands and create her own line of products that aligned with her values. This drive for purity and transparency became the foundation of 100% Pure.
What sets 100% Pure apart is its unwavering commitment to using only the highest quality, natural ingredients in its products. Each ingredient is carefully sourced and selected to ensure that it meets the brand’s strict standards for purity and potency. From organic fruits and botanicals to nourishing oils and butters, every component is chosen for its efficacy and safety.
Susie’s creative vision is at the heart of 100% Pure’s success, infusing each product with a sense of innovation and artistry. Drawing inspiration from nature, she merges cutting-edge technology with time-honored botanical wisdom to create beauty solutions that are not only effective but also a joy to use. The brand’s vibrant and colorful packaging reflects this creative spirit, inviting customers to experience the beauty of nature in every product.
Beyond creating exceptional products, Susie is committed to making a positive impact on the world. She understands the importance of sustainability and environmental responsibility, and these principles are woven into the fabric of 100% Pure. From using eco-friendly packaging to supporting environmental initiatives, the brand strives to leave a minimal footprint on the planet while empowering consumers to make ethical choices.
In addition to her dedication to ethical beauty, Susie is also a proponent of cruelty-free practices. 100% Pure proudly carries the Leaping Bunny certification, assuring customers that none of their products are tested on animals. This commitment to compassion and integrity further solidifies the brand’s position as a leader in the clean beauty movement.
As the founder and chief creative officer of 100% Pure, Susie Wang’s passion for purity, creativity, and sustainability shines through in every aspect of the brand. Her relentless pursuit of excellence has transformed a personal mission into a global phenomenon, inspiring countless individuals to embrace natural beauty and ethical living. With Susie at the helm, 100% Pure continues to redefine the standards of clean beauty, proving that beauty and integrity can go hand in hand.